The Language of Marketing and Product Promotion is a dynamic master's course designed to equip students with the essential skills and knowledge necessary to excel in the ever-evolving field of marketing. Centered around the concept of sales funnels, this course delves into the intricacies of effective product promotion, customer engagement, and brand communication strategies.
Utilizing an active methodology through design thinking techniques, students will engage in hands-on activities, case studies, and collaborative projects aimed at understanding consumer behavior, identifying market opportunities, and crafting compelling marketing campaigns. Through a blend of theoretical frameworks and practical applications, participants will learn how to navigate the complex landscape of modern marketing, leveraging digital tools, analytics, and storytelling techniques to drive sales and build brand loyalty.
- Professor/a: Lorena Bort Mir
- Professor/a: Miguel F. Ruiz Garrido